Who we are

Pasmar Associates is an international, integrated and independent organisation, specialised in strategic management and business planning

We help companies to identify new customers, capitalise on market opportunities, respond to market and competitive challenges, enhance customer service and satisfaction, improve distribution and sales and obtain marketplace input for developing new products and services.  At Pasmar Associates, we align our practice specialists with colleagues around the world who know their local market and who are fully able to provide multinational firms with seamless tailored solutions. This helps us determine common ground that can be woven into global strategies for clients. However, our complete, adaptable and flexible range of services also makes us perfectly able to serve smaller companies and owner-managed businesses both regionally and locally.

We are specialists in strategic management and business development and have access to thorough and reliable professionals in related disciplines such as commercial property management, commercial and business financing,examination of patent and trademark applications and intellectual property protection and policy. Our activities include market research and analysis, competitive assessment, product line planning, identification and assessment of acquisitions and joint venture partners, diversification planning, customer satisfaction surveys, mapping of sales potential and market share and evaluations of sales and distribution effectiveness. Where appropriate, we work alongside your own staff and always keep you fully informed of project progress.We give you the true picture as it emerges from professional research and independent analysis and not what we feel you would like to hear.

We are committed to advising the entrepreneurs and privately run companies that are at the heart of our economy. While we are large enough to undertake the most demanding and specialist business our matrix structure enables us to operate in a flexible and responsive way, allowing us to take on project work and offer bespoke services. Whatever the industry, we provide experienced and expert staff committed to the success of each client’s business, always focusing on adding value wherever we can.

Our reputation for the highest ethical standards is important to us. We do not betray confidences and will not undertake assignments which conflict with the interests of other clients. We have recently carried out successful assignments for multinational companies such as Nestlé (Buitoni, Davigel), Groupe Marie Brizard (Abel Bresson) and Groupe Casino in France; Nordmilch (MZO Oldenburg) in Germany; Tesco Global, Fujitsu Siemens and SOL Enterprises in Hungary and the MDA Trading Company in India and the USA.  We are currently working on behalf of the London Borough of Croydon, the London Borough of Sutton, the Makkah Group and Egylière in Egypt, the Gurmukh Education Institute in India, Rock Galpin Studio and one of the world’s leading retailers for children’s clothing - Groupe Zannier in France - planning the UK expansion programme which will add a significant dimension to their global operations. We also help many small companies within single national markets.

We believe that a strong working relationship, based on honesty, respect and integrity, is the best basis for continuous success. Our real understanding of the personal concerns and needs of our clients, together with an awareness of how these factors inform their approach to doing business - helps us to achieve our purpose.

We take pride in the way we do business and strive to support our values, not only in dealing with clients, intermediaries and other business partners, but with each other. We believe that our approach, based on sustainable working relationships and robust professional independence, both sets us apart from our competitors and helps us attract the best people.